In today’s world, every business should highly consider being on the 3 major social platforms. The top 5-6 will really depend on the type of business that you have, as some of the most current social networks, will make more sense if you’re targeting a specific audience, but the 3 that we’ve chosen to mention today are the big ones, where the attention is right now!
The largest social network ever, with over 1.2 billion active users. Yes, that’s billion with a “B”. If you’re going to take digital marketing and social media marketing any serious, you have to figure out Facebook. Learn how to post images and videos that get the most engagement. Learn how to run Facebook ads to your target audience, and you’ll soon grow a community and drive highly qualified leads into your business.
When Facebook bought Instagram a few months ago they made the best decision ever. Instagram has a huge scale, not like Facebook, but the attention there is amazing. People actually consume the content being shared on their feed, and unlike Facebook, you see 100% of the images and videos shared by the accounts you follow. This means that you, as a business, have the potential to at least get your message in front of all your followers.
YouTube is still a very large and growing platform. Billions of videos are seen every month and if you’re able to figure out how to get high rankings for your targeted keywords, you can literally bring thousands of customers into your business over night.
Again, if you’re going to take social media serious, please do not ignore these platforms. It’s a lot less expensive to actually bring value to your audience than it is to create 20 second pitches for radio or TV, and the costs aren’t even comparable.